‘We’re Having a Fetus!’: Campaign Exposes ‘Antiseptic Scientific Terms’ Used to ‘Dehumanize a Child’

Christian ministry Focus on the Family is preparing to unveil a new pro-life ad that forces people to pause, ponder, and reflect on how language is used to describe the unborn. The 60-second spot titled “It’s Still a Baby” showcases individuals and families discussing unborn children in various heartwarming moments. But rather than using the term “baby,” each scene awkwardly – and intentionally — features expectant mothers and fathers saying “fetus.”

“It’s positive! We’re having a fetus!” one emotional woman proclaims in the spot after taking a pregnancy test and telling the father.

Another mom, while staring at her unborn baby on a sonogram screen says, “Hi, fetus.” And yet another expectant woman dons a shirt that reads, “Fetus on board.” A voiceover acknowledges the bizarre terminology in light of the emotive scenes, with the narrator proclaiming: “Call it what you want, but the truth does not change.”

Focus on the Family president Jim Daly told CBN’s Faithwire the national ad campaign will roll out Wednesday, with the organization hoping the contents help reach people who will be “struck by the logic and the truth the spot depicts that it is, indeed, a baby.”

Daly said his organization is always looking for ways to send a compelling message, with the spot rolling out just before the first anniversary of the overturning of Roe v. Wade, the 1973 Supreme Court case that legalized abortion across the U.S. Last year’s Dobbs decision sent abortion back to the states.

Watch CBN’s Dan Andros and Billy Hallowell show the campaign spot and discuss it.

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